Understanding the Invest In Soccer Information Memorandum (IM)

With growing interest in soccer investment, many clients have asked about preparing an Information Memorandum (IM). At Invest In Soccer, we’ve developed an in-house IM to provide a comprehensive overview of a club’s position and its potential as an investment—whether for a full sale or strategic partnership. Our goal is to present key insights that help match the right investors with the right clubs.

Given that IMs are typically confidential and used in private transactions, here’s what you can expect from an Invest In Soccer IM.

Invest In Soccer's Information Memorandum Executive Summary

Business Overview: A snapshot of the club, the broader soccer industry, and the rich history and tradition of the club’s location.

Investment Opportunity: Key reasons the club is seeking capital or why it presents a prime acquisition target.

Financial Highlights: A summary of the club’s financials, showcasing areas of value growth based on our in-house models.

Key Selling Points: The club’s unique advantages and standout features.

Company Overview

History and Background: The club’s origin, evolution, current position, and future ambitions.

Business Model: How the club generates revenue, including a breakdown of its revenue streams.

Operational Team: Profiles of key executives and their experience.

Ownership Structure: The shareholders, major investors, and equity breakdown.

Soccer Industry and Market Analysis

Industry Overview: Key trends, market size, and growth potential in the global soccer industry.

Competitive Landscape: The club’s competitors, market share, and positioning—even beyond soccer clubs.

Target Market: Supporter demographics, behaviour, and the global reach of the club’s fanbase.

Regulatory Environment: Relevant government policies and regulations that impact the club and its operations.

The IIS Variables

Unique Soccer Metrics: How the club performs compared to league competitors based on our proprietary prospect investment index.

Financial Performance: A detailed review of the club’s financial position and trends.

Infrastructure: Evaluation of club assets, including stadiums, real estate, and the academy’s footprint and potential.

Audience: Market size, stadium capacity, and utilization metrics.

Digital Footprint: The club’s digital presence and fan engagement across key platforms.

Prospect Upsides: Where and how the club can add value and how it compares to competitors.

Valuation and Future Modelling: Estimated club valuation based on financials and market conditions.

Investment Proposal (For clubs or investors working directly with us)

Capital Requirements: The amount of investment needed.

Use of Funds: A detailed plan for deploying capital (e.g., growth, debt repayment).

Proposed Deal Structure: Terms, whether equity, debt, or other considerations.

Risk Factors

Industry Risks: Football market dynamics, including promotion/relegation risks, and external threats such as competition and regulatory changes.

Regulatory Information

Key Regulations: A rundown of the key regulations affecting the club and its league.

Compliance: How the club adheres to relevant industry standards and regulations.

At Invest In Soccer, our IM is designed to showcase the benefits and challenges of investing in soccer clubs. We strive to support clubs seeking investment while providing detailed information to investors to ensure the right match. Soccer has long been traded on networks without adequate due diligence; we’re here to change that by matching the right investors with the right opportunities.

To learn more or discuss tailoring an IM to your needs, contact us at investinsoccer.com